"Here's your first class ticket" said the Reservations Manager. "You're now in seat 1B. Enjoy your flght!"
Hello!
In a moment I'm going to introduce you to a book that can literally change your own personal fortune, and if you are a business owner (or are responsible for growing a business) - it can change the fortune of your company too.
But first, let me ask you this question.
Have you ever sat on a plane and wondered 'what do the people who fly in first class know that I don´t?'
I've certainly asked that question a good few times!
For most of us, when we board a plane we turn right, but for the super successful (i.e. rock stars, actors, business leaders and entrepreneurs) the natural direction is to turn left, (or even go upstairs) and relax in their own sumptuous private space!
Most of us, dare I say, are used to squeezing in what can only be described as 'cattle class', with our knees jammed against the seat in front, squashed in between screaming kids and a slightly over-weight man snoring in our ear!
Imagine just once though, you had the good fortune to be upgraded to travel in first class.
Imagine even better that you had the good fortune to sit next to a successful entrepreneur or business leader, who gave you your own personal master class on business success whilst you flew at 35,000 feet across the Atlantic sipping champagne and eating the finest ? la carte cuisine!
Well, strange things do happen and in 'Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane', you'll discover exactly what you would learn if you had the good fortune to be upgraded and sit next to a self-made multi-millionaire.
Sometimes Real Life is Stranger Than Fiction!
The story told in Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane was inspired by true events when Jason Murphy was upgraded on a flight and found himself sitting in the coveted seat, 1A the most desirable seat on any flight.
Although Jason was given seat 1A, he was actually asked to move again, but only to the next seat, to make way for a VIP traveller. Still sitting in the front row, Jason made way and wondered who had 'stolen' his seat.
Moments before take off, a familiar bearded man boarded the plane and introduced himself as Richard.
Instantly recognisable around the world, this 'Richard' was none less than Mr Branson himself.
Luckily for Jason who was just about to start a business, he was able to glean insights from his fellow passenger whilst they enjoyed their journey together.
Imagine though if this happened to you. It could, it may? or you could accelerate your chance of travelling in first class by learning from the conversation that happened between 'Tom' and 'Michael' in the best selling book 'Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane'.
Based on Interviews with 50 Self-Made Millionaire Entrepreneurs
'Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane' is no ordinary book.You should know that 'Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane' was based on interviews with over 50 self-made millionaire entrepreneurs.
Entrepreneurs you will have seen on TV, such as Duncan Bannatyne and Simon Woodroffe from Dragons' Den - and Chris Gorman and Ivan Massow from 'Make me a Million'.
The book is based on interviews with entrepreneurs who have just made their first million and came through the Prince's Trust route, all the way through to those who have a personal net worth of over £1bn who can be found at the top of the Sunday Times Rich list.
The knowledge uncovered from these entrepreneurs has been distilled into the best selling 'Millionaire MBA Business Mentoring Programme', and more recently the findings have been distilled further in written form in the book being introduced here.
A book which leading business names have said the following about:
It takes a certain mindset to succeed in creating your own business. This book spells out how you need to think and act to succeed ? whether you are an entrepreneur or a professional manager. It's a great read too.
-- Matthew Barrett ? Former Chairman Barclays Bank
The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here's where you start, by reading this book.
-- Allan Leighton - Chairman Royal Mail
It is refreshing to find a book that describes the key difference between the entrepreneur and the rest ? attitude! So often in life a cigarette paper's thickness separates success from failure and here is a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse.
-- Tim Smit - Founder, Eden Project
Click here to read the complete list of endorsements - (15 in total).
123 Life Changing Pages
In 123 pages of pure entrepreneurial and business wisdom you'll uncover the fundamental rules which are shared by all successful business owners, business leaders and entrepreneurs.
You'll uncover how they achieve where others don't and you'll learn first hand exactly why they can afford to travel in first class and you can't (assuming you currently do not travel in first class!).
It is a choice that is open to everybody, including you, if only you follow the golden principles laid out in this book.
Those who read the book (of which there are many thousands around the world, as the book has now been translated into a further FIVE additional languages) consistently say the following:
- I read the book in two hours (and have since read it again)
- I could not put it down
- I could really relate to Tom and felt like I was sat on the plane next to Michael the mentor
- I wish I had read this 10 years ago (not that it was written then!)
Don't take my word for it, read just a few of the testimonials from those who have read it:
I bought a copy of this book and spent an hour reading it last night and another hour on the train home today. Fantastic! I'm a big fan of business and 'success' books but this is the first one I have ever felt entirely comfortable reading. The tone that Richard has managed to create makes it feel like I was sitting in seat 1B and taking part on that conversation, learning valuable lessons during the flight.
-? Martin Bamford
Having already made the decision to move out of the corporate rat race and make it on my own, Millionaire Upgrade gave me the entrepreneurial toolkit to make a real go of it. The fact that the book was the culmination of extensive interviews with many of the top UK entrepreneurs gave me a confidence in its approach and content. Over the course of the book I began to readdress many of my long standing beliefs including those about failure, luck and persistence, by the end of the book I knew what I had to do and couldn't wait to do it!
-- Taken From Amazon.co.uk
....just been reading your book in the last few days. As an entrepreneur, all I can say is what a brilliant read. If I had had this 18 month ago when I started my current business, life would have been a hell of a lot easier. As it is, I can now recognise 'from above' if you like, the quality and accuracy of the lessons - they are all things I am currently doing and have come to realise are vital to success. Great reading. Thanks
-- Matthew H.
Click here to read all 21 customer reviews.
What You'll Learn in the Book!
Each Chapter of 'Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane' will walk you through one of the 9 essential business lessons that ALL successful entrepreneurs live their lives by.
Through the conversation between Michael (a successful multi-millionaire entrepreneur) and Tom (a frustrated manager working in the software world), you will discover exactly what makes entrepreneurs and business leaders achieve the success they do, and you'll uncover how you can achieve it too. Perhaps one day allowing you to turn left on a plane into first class, rather than right into economy!
In Chapter 1, you'll discover how entrepreneurs create certainty in everything they do, and how they know their going to win before they even start. You'll learn how they turn doubt into belief and how you can do the same too.
In the first chapter, you'll learn where entrepreneurs find their energy and drive to keep going - even through the hard times.
You'll discover how they're able to enthuse everybody around, influencing and persuading customers, employees and investors with their winning attitude and infectious determination. An attitude and determination you too can develop with the help of this book.
In Chapter 2, you'll learn what entrepreneurs do differently to other people ? and why these simple actions propel them to success, where others stumble and stall.
You'll learn why you're currently not achieving the success you desire, and the steps you need to take 'everyday' to dramatically change your fortunes.
Take note in this chapter of the words of Henry Ford, the founder of Ford Motor Company, he knew a thing or two about success and his words repeated on page 35 are as relevant today as when he first said them 100 years ago!
In Chapter 3, you'll discover how entrepreneurs create endless opportunity, and how they see deals that others don't. You'll learn how their own actions determine their own results.
Many people see entrepreneurs as lucky, but in this chapter you'll see them differently. You'll understand how they create their own luck and you'll discover how they keep themselves in check to ensure that other people constantly and repeatedly want to do business with them.
In Chapter 4, you'll discover the number one secret that sets successful self-made millionaire entrepreneurs apart.
You'll learn how they harness the power of their subconscious mind and how through their thoughts and actions they're able to tap into a universal power. A power which literally allows the world to conspire to help them achieve their goals faster and at a greater level that could ever be imagined. Miss this chapter at your peril!
Did you know, Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane takes just 2-3 hours to read and most people read it from cover-to-cover in one sitting!
In Chapter 5, you'll discover the price entrepreneurs pay for success. They know they must first give something in advance to receive generous rewards later on. Learn what this price is, and understand exactly what you have to do to duplicate entrepreneurs success.
You'll hear this message echoed in the books Foreword written by former world snooker champion, Peter Ebdon. Peter reached the top of his professional game and shares his own thoughts at the start of this book.
In Chapter 6, you'll discover why some people succeed where others don't. You may know people from school who never performed academically but have gone on to become hyper successful. You may also know people from school who were 'grade A' students but have not achieved later in life. In this chapter you'll learn why.
This chapter will show you most hidden trait of entrepreneurs and the one which will guarantee your own success if you follow it.
In Chapter 7, you'll learn perhaps the most surprising fact about self-made millionaires, they are not always who you think they are!
They know and practice a fundamental rule of success that most people refuse to accept or to follow. They know that when they follow this rule, they can take greater risks and find hidden opportunity that others miss. Most people refuse to accept this 'fundamental rule', but be open minded when you read this chapter ? as it will be essential to your own success.
In the final chapter, Chapter 8, you'll learn the 'magic ingredient' ? the one additional element that you need to become successful. Without this, all the other 8 principles will not work. When interviewing entrepreneurs for this book, this was consistently cited as a major reason for their own success.
It will be the reason for your success too!
11 Facts You May Not Know About the Book!
1. The foreword of the book is written by Peter Ebdon, former World Snooker Champion. To start the book off, Peter shares with you his own thoughts on personal success and the strategies he used to reach the pinnacle of this profession. When you read the book you'll see why Peter was the perfect person (if not a little unotherdox) to write the foreword.
2. Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane is heavily inspired by Napoleon Hill's 1937 classic book 'Think and Grow Rich'. Millionaire Upgrade has been cited by many as a modern day and more accessible interpretation of Think and Grow Rich.
3. Each chapter in Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane contains a summary notes page, making it easy for you to quickly review and put into practice the core lessons from the book.
4. The book is told as a business story, making it entertaining and fun to read (most people read the book in one sitting ? and then re-read it again and again!).
5. The book acts as a great introduction and summary for the principles in Millionaire MBA Business Mentoring Programme, the original course from which the interviews with 50 entrepreneurs were taken.
6. The book uses a mnemonic to communicate its messages, making it simple for you to remember and act upon.
7. The follow-on book (called Business Upgrade, 21 Days to Re-ignite the Entrepreneurial Spirit within you and your team) develops the principles of Millionaire Upgrade further, allowing your employees to apply them at work.
8. Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane was originally the WH Smith Business Book of the Month and has since been translated into Russian, Turkish, Portuguese, Korean and Japanese ? a great testimony to the books timeless and international reach.
9. The audio version of the book has been a constant best seller on iTunes (bear this in mind when you read below about bonus number 5!).
10. When you apply the principles in the book, you can make dramatic positive impact in your fortunes whether you have your own business, plan to start a new business or work for somebody else. What you'll discover in the book are lasting principles of success for whatever you want to achieve in life or business. Just read some of the endorsements from high profile entrepreneurs and business leaders to see why this is true.
11. The book has already been turned into a teaching programme for schools, bringing classic and proven entrepreneurial wisdom to key stage 4 students.
From the many emails and letters we receive, we're sure you will be overjoyed with the book, just as Mike Kirk was, as you can see from his recent email to us.
I read 'Millionaire Upgrade' cover to cover non stop! It (and your CDs) have 'steered' me into another way of thinking as I come to the end of my first financial year with my first business.
I am happy to say that I went from a standing start last December to closing off at over £1.7M.
Unbelievable results (or should I say 'believable' results). Based on my original business plan, my partners and I have actually quadrupled our turnover! So, the pressure is on to continue.
Throughout the year I have adapted various principles from what I have bought, read and learnt from your material, so for that alone I am eternally grateful, thank you.-- Mike Kirk - (Pinnacle Commercial Solutions Ltd)
Enjoy the journey and click here to order your own copy right now.


Richard Parkes Cordock
Managing Director, Enterprise Leaders Worldwide
Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane